The research behind our SR 99 Tunnel educational campaign
By Chris Foster Since our tutorial crusade for the brand new SR 99 tunnel in Seattle launched, we’ve acquired much of questions. The media have prominently featured the viaduct closure and the tunnel opening, so why did we want to spend funds on billboards, commercials, and assorted types of paid media? This crusade is educating of us how their commute will swap with the tunnel and giving all of them the instruments to read extra about their commute on-line at 99tunnel.com. One of the huge modifications drivers will ought to alter to is the brand new route of the tunnel. There are not any longer any mid-town entrances or exits like there had been at the Alaskan Way Viaduct. In overdue 2017, we surveyed approximately 1,000 drivers within the Seattle-area who reside in zip codes serviced by the SR 99 corridor. The survey confirmed that in simple terms 30 percentage of respondents knew there could be no entrances and no exits to downtown within the tunnel and they could want to ...